The initiative to co-create an event with the HUB Helsinki appeared in early spring 2010 when we visited Sami Oinonen for a chat. Well he listened to us telling the Pamoja story and our establishment in East Africa and then he simply opened up his calendar and suggested us to co-host an event on cleantech. We really did not know what to expect from a visit to the proto space of HUB Helsinki, but this sounded like a cool thing.
The planning of the event was a quite long process from thinking only cleantech we started to shift focus towards sustainable business in Bottom of the Pyramid markets. When we picked up this idea after the summer, this made a lot of sense. The week we had scheduled for the event was full of events touching upon the same subject. There was the TEKES workshop on cleantech business in BoP markets, there was the Mobile Brain Bank event on Mobile Business in Africa, and then Nordic Africa Days in Turku as well.
We simply decided to attend all events and pitch, as well as run our co-hosted event at the HUB. Read more